Tradezella: 100K+ Traders, 20 Billion Journaled Trades, and No Free Trial
What it actually offers across three pricing tiers and its AI agent system, and how it pairs with automated trade execution.
Journal & Community · 6 min read
TradezellaThe hook: Tradezella claims over 100,000 traders have journaled more than 20 billion trades on the platform, yet it offers no advertised free trial at all, just three paid tiers starting at $35 a month.
- Founded by day trader Umar Ashraf, bootstrapped, launched 2022
- Three tiers: $35, $59, $99/month, no free trial advertised
- Prop Firm Sync is completely free, not a paid add-on
About Tradezella
Tradezella was founded by day trader Umar Ashraf, who built it after failing to find a journaling tool that fit how he actually traded. The company launched in early 2022, is bootstrapped rather than venture-funded, and describes itself internally as "highly profitable." Notably, Ashraf's name doesn't appear anywhere on tradezella.com itself, no About page exists on the live site, all founder information comes from third-party sources like Fast Company and Crunchbase.
Its current pricing runs three tiers: Essential at $35/month (1 trading account, no trade replay), Pro at $59/month (50 accounts, unlimited trade replays, all AI agents), and Ultra at $99/month (unlimited accounts, 3,000 monthly AI credits). No free trial is advertised anywhere, and the site publishes no refund policy either, third-party reviewers disagree on whether one exists.
Its AI system has grown more granular than a single chatbot: Zella AI Agents now include a Habit Agent for discipline tracking, a Risk Management Agent for drawdown monitoring, a Sentiment Agent for detecting tilt, and a Custom Agent traders can configure themselves. Its formerly named "Mentor Mode" is now branded Spaces, for sharing a journal with mentors or trading groups.
What Tradezella Offers
Automated Trade Journaling
Broker auto-sync across a claimed 500+ integrations.
Zella AI Agents
Habit, Risk Management, Sentiment, and Custom agents, not one chatbot.
Prop Firm Sync
Free for all users, Plaid-based tracking for TopStep, Apex, Tradeify, and more.
Trade Replay
Unlimited on Pro and Ultra, second-by-second chart review with AI insights.
Zella University
Structured courses, bootcamps, and webinars.
Zella Score
A proprietary 0-100 trading-health metric.
Spaces
Journal-sharing with mentors or trading groups, including group challenges.
Why Traders Rely On Tradezella
Manual journaling is tedious enough that most traders quietly abandon it within weeks. Tradezella's appeal is that the record-keeping happens automatically in the background, so the analytics traders actually want are already there when they sit down to review, and free Prop Firm Sync specifically has made it a default for funded traders.
A company that won't name its own founder on its homepage still convinced 100,000 traders to journal 20 billion trades through it.
Tradezella: Strengths and Limitations
Strengths
Limitations
Tradezella FAQ
Essential is $35/month, Pro is $59/month, and Ultra is $99/month, each roughly 25% cheaper if billed annually. There is no advertised free trial.
Tradezella's own pages give inconsistent figures, mostly "500+ broker integrations," with one page citing 100+, so treat the exact number as directional rather than precise.
Founder and CEO Umar Ashraf, a day trader who built it after failing to find a journaling tool that met his needs; the company launched in early 2022 and is bootstrapped.
No, it's free for all Tradezella users, with no separate paywall, and uses Plaid bank integration to track evaluation and funded-account compliance automatically.
The current site no longer uses that name. The equivalent feature is now branded "Spaces," for sharing a journal with mentors or trading groups.
Pairing Tradezella with Automated Execution
Automated execution and automated journaling solve two different problems, and most traders only fix one. PickMyTrade removes manual entry error from getting into the trade; Tradezella removes the guesswork from figuring out afterward whether the strategy, or the trader, was the leak. Run a TradingView-triggered strategy through PickMyTrade, and the resulting fills sync into Tradezella through your broker connection.
How it works
- Build a TradingView alert for your strategy, no coding required
- Connect PickMyTrade to the same broker Tradezella imports from
- PickMyTrade executes automatically when the alert fires
- Review the resulting fills in Tradezella's analytics
Not as a native one-click integration. Fills route through your broker or prop firm account, and Tradezella imports from that same broker connection.
Yes, since PickMyTrade executes on the same funded account Prop Firm Sync is already tracking, the automated fills show up in Tradezella's compliance dashboard the same way manual trades would.
PickMyTrade is an independent automation platform. It is not affiliated with, endorsed by, or sponsored by Tradezella, unless otherwise stated. Trading futures and other leveraged products carries substantial risk of loss. Pricing and product details reflect what was published on Tradezella's official site at the time of research and may have changed since.